Founded by three brothers, and 3rd
generation haircare professionals,
Kebelo was established in 2010.
Returning to their heritage they set
out to create the first smoothing brand
whilst defining a new category in retail
and professional haircare.
Embodying the values of generations
gone whilst formulating with innovations
of the future, the brand mission was clear -
to create the Foundation of Beautiful Hair.
Extensive research was conducted, revealing that a staggering 86% of female clients suffered from frizzy, damaged, or unruly dull hair. As a solution, and after nearly 2 years in the making, the Kebelo ADVANTAGE professional smoothing treatment was introduced. Pioneering carbocysteine smoothing technology, the ADVANTAGE treatment quickly became the brands hero product and the guiding light for professional smoothing.
Genuine beauty is created by inner strength. This is why each ingredient is lovingly selected. SLS, Paraben and Sulphate free products meticulously formulated using the best that innovative science has to offer, combined with ingredients derived from nature. The result is haircare blended on a bridge between science and nature. Kebelo continues to expand with an ethical, safe and gentle approach, representative of todays consumer.
Kebelo salon professional partners are hair-fanatics, that live and breathe hair - professionals that know the importance of quality, both in product and service. This is why Kebelo carefully selects its salon-partners, working with hair professionals driven by passion, customer service and the uncompromising approach to quality. Ensuring that you always get the best experience with excellent results.